Media Convergence Plan


Media Convergence Plan

To ensure that the specifications are met like linking both Product 1, the music video and Product 2, the artist’s website I must include the following

Logo

Adding the logo is one of the most important part when linking both products as the logo is a way of branding the artist. In my research, I found out that many artists would include their brand logo either in the beginning, the end or all throughout the music video. Therefore, to reflect a true and authentic artist’s website,  I will place the logo in every page in the artist’s website whilst in the music video, it will be visible throughout to exhibit the branding of the artist.

Comments

Including comments of the music video from fans on the website would show that product 1 and 2 are linked together.

Video

I will create a video of the artist thanking the fans. This will shows a strong link between the music video and the website as the singer will be included in the website too.

Album covers

 For any artist, it is typical to promote their music like singles and albums in the website. Therefore, creating album covers of the artist in the music video and refer those in the website would show a strong digital convergence.






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